- DTC POD Newsletter
- Archive
- Page 2
Archive
DTC POD: Unicorn Beauty Powerhouse Dermalogica's Formula for Global Success
Aurelian Lis, global CEO of Dermalogica, a skincare brand owned by Unilever, shares his experience driving innovation and growth as the business has scaled to thousands of employees around the globe and hundreds of millions in revenue, all while maintaining the brand's core values.
DTC POD: Trends, Tools, & Tactics for Modern Affiliate Marketing
Noah Tucker, founder of Social Snowball, shares his insights on the evolving landscape of affiliate marketing and how brands can effectively leverage customer affiliates and influencers. We cover everything from affiliate discovery, activation, and engagement to attribution and measuring success.
Ultimate Marketing Mix to Win Both Shelves & Screens
Colin Flood, VP of Marketing at Unreal Snacks, unpack strategies for creating a seamless in-store and online CX, the art of balancing the retail and digital aspects of the marketing mix, how to leverage consumer networks to drive brand awareness, and how Unreal scaled across 25,000+ retail doors plus Amazon.
DTC POD: How Good Girl Snacks Captured Gen Z's Heart (and Stomach) with Hot Girl Pickles
Leah and Yasaman started Good Girl Snacks in order to change the pickle game, with stand-out branding, effective marketing, and delicious innovation through flavors. Join us as we talk about starting and growing a company in an unchanged industry, capitalizing on Gen Z marketing strategies, and keeping up to date with news and trends on social media.
DTC POD: Disruptive Sips: Building Iconic Beverage Brands from Scratch with Christopher Hunter
Christopher created Four Loko, a caffeinated alcoholic beverage that has become the drink of choice for students across campuses and beyond; now, he’s building Koia, a plant- based protein drink that’s crossed the $100M mark in annual retail sales nationwide.
DTC POD: From 1 Kitchen to 25,000 Supermarkets: How Loren Castle’s Cookie Dough Recipe Became a US Household Brand
Loren started Sweet Loren’s after surviving Hodgkin’s Lymphoma. Today, they’re a market leader of the healthy CPG product market. Join us to hear about how she was able to bootstrap the brand, finding the right partners and how to make risky decisions.