Archive
Ultimate Marketing Mix to Win Both Shelves & Screens
Colin Flood, VP of Marketing at Unreal Snacks, unpack strategies for creating a seamless in-store and online CX, the art of balancing the retail and digital aspects of the marketing mix, how to leverage consumer networks to drive brand awareness, and how Unreal scaled across 25,000+ retail doors plus Amazon.
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DTC POD: How Good Girl Snacks Captured Gen Z's Heart (and Stomach) with Hot Girl Pickles
Leah and Yasaman started Good Girl Snacks in order to change the pickle game, with stand-out branding, effective marketing, and delicious innovation through flavors. Join us as we talk about starting and growing a company in an unchanged industry, capitalizing on Gen Z marketing strategies, and keeping up to date with news and trends on social media.
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DTC POD: Disruptive Sips: Building Iconic Beverage Brands from Scratch with Christopher Hunter
Christopher created Four Loko, a caffeinated alcoholic beverage that has become the drink of choice for students across campuses and beyond; now, he’s building Koia, a plant- based protein drink that’s crossed the $100M mark in annual retail sales nationwide.
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DTC POD: From 1 Kitchen to 25,000 Supermarkets: How Loren Castle’s Cookie Dough Recipe Became a US Household Brand
Loren started Sweet Loren’s after surviving Hodgkin’s Lymphoma. Today, they’re a market leader of the healthy CPG product market. Join us to hear about how she was able to bootstrap the brand, finding the right partners and how to make risky decisions.
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DTC POD: The Brand Whisperer: Revealing the Tactics Behind Your Favorite DTC Brands with Emmett Shine
Emmett’s latest endeavor, Pattern, is working in acquisition and growth with brands in the home-life space. Join us as we talk about effective teamwork, how to be inspired, and how to create faster, better work in a team environment.
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DTC POD: 8 Simple Frameworks to Grow a Massively Profitable Consumer Brand with Sabir Semerkant
Sabir is the marketing OG behind GROWTH by SABIR and the Eight Dimensions Framework. Join us to hear about how he prioritizes quick problem solving, the biggest mistake new businesses make, and the eight dimensions’ core principles.
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DTC POD: How Mila Nailed Success: The 20 Million Dumplings Club
Jennifer started MìLà during COVID, looking to keep their restaurant alive. Join us as we talk about a CPG’s product/market fit, how a content officer relieved a lot of the weight of the growth process, and her advice for people going full-time on CPG.
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DTC POD: How Andrew Huberman Is Crafting a Healthier Caffeine Fix with Nicolas Beaupré
Nicolas started and grew Mateína without VC funding to bring yerba mate beverages to Canada. Join us as we talk about how to educate your audience, maintain growth, and improve your production processes for scaling.
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