Archive
David Protein’s $1,000,000 Week Launch with Cofounder Zach Ranen
Zach Ranen is the co-founder of David, a new protein bar that has recently blown up across social media, generating over 1 Million dollars in it's launch week alone. In this episode of DTC Pod, Zach shares insights on David’s R&D process, the importance of product-led growth, their pre-launch and launch strategies, their plans for retail expansion, and more.
DTC POD: How Plant Press Is Energizing the Beverage Aisle
Ariana Farahani discusses the rapid growth of Plant Press, fueled by strategic retail partnerships, effective field marketing strategies, and a focus on product development based on consumer feedback. She shares insights on navigating the challenges of scaling production, securing seed funding, and adapting to evolving market preferences in the functional beverage space.
DTC POD: Growth Strategies from Co-founder of Unicorn Ro
Founder, Operator, and Growth expert Rob Shutz shares his experiences and lessons learned from the early days of marketing at BARK/BarkBox, the challenges of entering the highly regulated healthcare industry with Ro, and his current focus on domain brokerage.
DTC POD: What Every Brand Needs to Know about Amazon DSP Advertising
Sam Lee, VP of Amazon DSP at Trivium, breaks down Amazon DSP advertising, discussing its functionality, suitability for brands at different stages, strategies for effective implementation, and the importance of a cohesive marketing approach across Amazon and other channels.
DTC POD: Unicorn Beauty Powerhouse Dermalogica's Formula for Global Success
Aurelian Lis, global CEO of Dermalogica, a skincare brand owned by Unilever, shares his experience driving innovation and growth as the business has scaled to thousands of employees around the globe and hundreds of millions in revenue, all while maintaining the brand's core values.
DTC POD: Trends, Tools, & Tactics for Modern Affiliate Marketing
Noah Tucker, founder of Social Snowball, shares his insights on the evolving landscape of affiliate marketing and how brands can effectively leverage customer affiliates and influencers. We cover everything from affiliate discovery, activation, and engagement to attribution and measuring success.
Ultimate Marketing Mix to Win Both Shelves & Screens
Colin Flood, VP of Marketing at Unreal Snacks, unpack strategies for creating a seamless in-store and online CX, the art of balancing the retail and digital aspects of the marketing mix, how to leverage consumer networks to drive brand awareness, and how Unreal scaled across 25,000+ retail doors plus Amazon.