*Performance* PR, Affiliate, & Getting Past the 10M ARR Ceiling

Are you hiring and need your job posting listed? DM us on twitter or email us at [email protected] with the job description and we'll feature it on our next newsletter!

If you love the show, please drop us a review or share the newsletter with a friend- it goes a long way in amplifying learnings from the best founders, operators & creators.

- Blaine, Ramon, & the DTC POD team ✌️

This Week's DTC Pod Guests

The Person Behind Nameless and Other $30M ARR DTC Brands

Haris Memon is the founder of Nameless Ventures, a holding co. that launches high-growth DTC brands, Miracle Brand (Home goods brand +$30M ARR), Seedwell (supplement brand), and he's also an investor. How does the man find time to sleep?! It may have to do something with his Seedwell natural sleep supplement... IDK but listen to this episode to find out how he balances everything, how to capitalize your business, break through the $5M revenue ceiling, effective performance marketing, and more!

Your Favorite DTC Brand's Favorite *Performance* PR Company

Lauren Kleinman is the Founder of Dreamday, a PR agency sitting at the intersection of affiliate marketing and commerce PR. Dreamday works with DTC brands like Fly by Jing, Brightland, Girlfriend Collective, Our Place, Outer, Offlimits and more. She's also the cofounder of The Quality Edit, a digital publication curating DTC brands, with hundreds of DTC advertising partners.

On top of all that, Lauren was previously a Founding Team & VP of Marketing at Ritual, where she oversaw its branding, communications, community, and partnerships from Day 1. She joins the pod to talk about the affiliate marketing landscape, how to secure press, how to get into the Quality Edit, building content teams, and more!

FREE BILLBOARD ALERT!

Seems like Mr. Cleary from Wayflyer is running an interesting contest. DM on Twitter for details @paddyclearly. Tell him DTC POD sent ya!

📰 HEADLINES

PELOTON’S COFOUNDER BIKES AWAY: Peloton cofounder and CEO John Foley is officially pedaling away from Peloton. Last Friday, Foley stepped down as executive chair alongside his co-founder and Chief Legal Officer Hisao Kushi. Peloton has been experiencing a lot of changes. In Feb, 2022, the company laid off 2,800 people and earlier this month it started selling on Amazon.

LIVE SHOPPING FOR FOOD: CPG brands consider having this on your radar. Flavr, a platform that combines food x content x commerce raised $7M from investors including A16z. Flavr has also integrated with Instacart so viewers can watch cooking videos & then order the ingredients directly to their doorstep. If you’ve used the app, let us know your thoughts!

WTF ARE YOU SAYING? Startup & VC jargon is its own language. Thankfully, dmg ventures made this helpful guide that breaks down all those wonky acronyms and abbreviations. One observation, take away the cool startup office and kombucha on tap and these terms can mean something entirely different - like DD. Startup office DD = due diligence. Post happy hour = designated driver.

PATAGONIA PLAYBOOK: Patagonia founder (and humble billionaire) Yvon Chouinard) isn’t going public. According to its Twitter, Patagonia is going “Purpose,” meaning the money Patagonia makes after reinvesting in its business will be distributed to Holdfast Collective, a non-profit, and the Patagonia Purpose Trust. This trust will be overseen by members of Chouinard’s family and closest advisers; the trust will also be in charge of approving key company decisions, including appointments to the board of directors and changes to the company’s legal charter. Read more here.

🤔 Where Are They Now: Highlighting previous DTC POD Guests

Episode #212 Cherene Aubert of BOBBIE

Congrats to Cherene Aubert, the Director of Growth at Bobbie, for launching an incredible OOH campaign! This campaign is the first billboard to ever show a parent combo feeding (breastfeeding and bottle feeding). The billboard features supermodel and Bobbie board member Ashley Graham. What’s another incredible thing about this campaign? Bobbie isn’t trying to get sales from it at all. Actually, they can’t even take new customers. Why? Due to the baby formula shortage, Bobbie made the tough decision to not accept new subscribers. This campaign is purely to raise awareness of a significant, cultural conversation, and the different ways parents choose to feed their babies. There isn’t a “one size fits all” approach. Cheers to Cherene and the Bobbie team!