DTC Pod: Unique Strategies of Bootstrapping a Beverage Brand to 8 Figures With Wildwonder

In this episode of DTC Pod, we’re joined by Rosa Li, founder and CEO of Wildwonder, a brand redefining the functional soda space with its sparkling drinks featuring gut-healthy, heritage-inspired ingredients. Rosa shares Wildwonder's strategic approach to omnichannel distribution, how they managed to stand out amidst fierce competition through savvy branding and consumer education, and the key role persistence played in their journey to bootstrap a multi-million dollar beverage business.

Join us as we discuss Rosa's insights on making products, marketing, distributing, and scaling her innovative brand. Don't miss this fascinating talk about the ups and downs of creating a new CPG company!

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Job Positions!

Join Dyson as Retail eCommerce Associate Marketing Manager

Dyson seeks an ecommerce marketing leader to manage performance campaigns on Amazon and Walmart. You'll develop strategies to achieve retailer and company goals, optimize spend for conversion, analyze performance data, and report insights. Ideal candidates have a bachelor's degree and 2+ years in eCommerce marketing, with expertise in Amazon/Walmart ad platforms, analytics, budget management, and communication skills.

Join Cuyana as Brand Marketing Coordinator

Cuyana seeks a creative marketer to manage their social media presence and support broader marketing initiatives. You'll craft compelling content and help drive social engagement and growth for this mission-driven DTC brand. Ideal candidates have 2-3 years experience in social media and marketing with a passion for brand storytelling. This role is based in Los Angeles.

Join Ana Luisa as Freelance Copywriter

Ana Luisa seeks a copywriter to infuse their marketing with clear brand voice. You'll write effective copy across platforms - from strong social media captions to straightforward website content. If you have 2+ years as a digital copywriter, this contract role through February is a great opportunity!

That wraps up this week’s newsletter!

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