DTC Pod: Scailing Profitably Through Influencers, Hello Bello's Bust, Kardashian's Expansion, Top News & More

26TH OCTOBER 2023

Hey DTC Pod entushiasts! This week we explore the influencer marketing landscape on YouTube with Jeremy Barbara from dog food brand Sundays. 🐶

Tune in to learn:
- Effective influencer marketing strategies on YouTube
- Pricing models for influencer campaigns
- Key insights for developing successful YouTube collaborations
- And more!

Plus, major DTC news updates, founder advice, tools, jobs, and upcoming events.

Dive in, share your thoughts, and reach out anytime.

This Week’s DTC Pod Guest

#295 - Scaling Profitably Through Influencers

Welcome back to another exciting episode of DTC POD! Today, we are joined by Jeremy Barbara, the head of influencer marketing at Sundays, a leading DTC-first dog food brand. Jeremy brings a unique perspective to the table, with a particular bias towards utilizing YouTube for influencer marketing.

In this episode, we'll dive deep into the world of influencer marketing on YouTube, exploring the strategies, pricing models, and key insights that can help you develop a successful influencer campaign.

NEWS

👉🏻 Bell's Beauty Bust: Kristen Bell's Baby Brand Files For Bankruptcy As Sales Plummet 

Hello Bello, the natural baby products company co-founded by actress Kristen Bell and her husband Dax Shepard, has filed for Chapter 11 bankruptcy protection. (2 minute read)

With sales sputtering amid high inflation and supply chain challenges, the brand is struggling to repay over $20 million owed to creditors. Can Hello Bello's celebrity-backed business bounce back after this beauty bust?

Read more here 🔗 

👉🏻 Skims For Him: Kim Kardashian Boldly Expands Shapewear Empire With Men's Underwear Line 

Kim Kardashian's sensationally popular shapewear brand Skims is launching a new underwear and lounge line tailored for men. (3 minute read)

Featuring boxers, briefs, tanks and more modeled by top athletes, Skims is shaping up to disrupt the men's undergarment industry much like it did with women's. Will Kardashian's keen fashion sense give Skims the support it needs to reshape men's fashion forever?

Read more here 🔗

👉🏻 Goop Goes Mainstream: Gwyneth Paltrow's Luxury Wellness Brand Launches Budget-Friendly Line 

Goop, Gwyneth Paltrow's upscale wellness and beauty brand, is bringing its clean formulas to the masses with the new affordable line Good.Clean.Goop. (3 minute read)

Launching in Target and on Amazon with products all under $40, the move marks a major expansion for the previously high-end brand into mainstream retail. But can Goop retain its elite allure and ingredients while tapping into a wider audience?

Read more here 🔗

Other News + Resources

👉🏻 Wonderbelly's Target Triumph: Antacid Upstart Expands To 1,800 Stores As It Seeks Tummy Share 🛒 (3 minute read)
Heartburn helper Wonderbelly is rapidly gaining ground on drugstore staples, more than doubling its retail footprint by expanding into over 1,800 Target stores nationwide. Can the fizzy antacid brand succeed in upsetting veterans like Tums in the battle for tummy relief? (link)

👉🏻 Steal These Shoes If You Dare: Parisian Retailer Challenges Thieves To Outrun Olympic Sprinter Guarding Store 👟👢👠 (2 minute read)
In a publicity stunt for the ages, French running retailer Distance is challenging anyone to steal shoes from its Paris store - but only if they can successfully outrun Méba-Mickaël Zeze, an Olympic-level sprinter guarding the shop. (link)

👉🏻 Buyer Beware: Retail Credit Card Rates Surge To 30% APR Record High Amid Fed Hikes 💳 (3 minute read)
Swiping plastic is getting pricier. Retail credit card rates have hit a staggering 29.99% APR on average, per new data, as lenders respond to the Federal Reserve's aggressive interest rate hikes. With more increases potentially looming, shoppers should think twice before signing up. (link)

👉🏻 Thor's Takes On The Yogurt Giants: Icelandic Skyr Maker Bets On High Protein To Disrupt Dairy Market 🐄 🆓 (5 minute read)
Thor's Skyr is bringing its traditional Icelandic yogurt to U.S. consumers and competing head-on with category giants like Chobani and Danone. With higher protein, a creamy texture, and no added sugar, can this lactose-free skyr variety gain ground on yogurt and become the new go-to for health-conscious shoppers? (link)

👉🏻 Steve Madden Acquires Almost Famous For $52 Million, Expanding Further Into Apparel 👠 🔁 👗(1 minute read)
Shoe brand Steve Madden continues its strategic expansion into apparel by acquiring women's clothing company Almost Famous for $52 million. By combining strengths in footwear and apparel across brands, can the two companies find even more fashion success together? (link)

X of The Week

How did Oliver Crookson scaled Myprotein from scratch to a $500M acquisition?

Oliver Crookson shares invaluable insights for entrepreneurs including lean operations, targeted advertising, niche marketing, industry immersion, passion-fueled dedication, thinking big yet starting small, strategic partnerships, and avoiding competition by flying under the radar early on.

Tool of The Week

Looking to make more money from social media? Archive can help.

Meet your new social commerce buddy, Archive. This AI-powered platform simplifies UGC monitoring, social listening, and influencer discovery - empowering you to create optimized social commerce strategies, no matter your experience level.

DTC Event

AUSTIN eCOMMERCE SUMMIT NOVEMBER 1, 2023

The Austin eCommerce Summit is a one-day event at the AT&T Hotel and Conference Center in Austin, TX. Topics will cover eCommerce strategy, marketing, operations, customer experience and more.

Attending will provide high-impact impressions, education, and one-on-one meetings. Click here to see the speaker lineup and register.

DTC Job Positions

Join Harry’s as Leader for Omnichannel Performance Marketing

Harry’s Inc. seeks a leader to scale paid marketing and drive customer acquisition across DTC and retail. You'll build high-performing campaigns and lead a growth team. Ideal candidates need 10+ years in performance marketing at disruptive brands. The role offers competitive salary, equity, and benefits in NYC.

Apply for Chewy’s Head of Digital Marketing & Strategy

Architect Chewy's social and programmatic strategy and manage $500M+ annual marketing budget. Connect marketing efforts to business growth. Candidates should have 10+ years in digital marketing at high-growth brands.

Join Peloton as Leader of Digital Media Manager

Strategize and scale Peloton's social campaigns. Drive growth for digital subscriptions and execute integrated social strategies across Meta, TikTok, and more. Candidates should be top social marketers with 4+ years experience.

Want to advertise with us? Check out our rates