DTC Pod Returns To Your Inbox: Inside Scoop on Retention.com, Ten Thousand, Skims & Beyond!

A quick note:

Hey DTC Pod! We're back and ready to bring the world of DTC straight to your inbox. From snippets of our latest podcast episode to the pulse of DTC buzz — we've got you covered.

Don't be a stranger. Share your thoughts, insights, or maybe even a meme or two at [email protected].

- Blaine, Ramon, & the DTC POD team ✌️

This Week's DTC Pod Guest
Supercharging Email Revenues with Retention.com

Adam Robinson is the founder & CEO of Retention.com. A Rice University graduate and former credit default swap trader, started building in the email marketing space until he found a way to get website visitors' email addresses. He rebranded the company as Retention.com and now has 50 employees and an ARR of almost $20 million.

📰 DTC & eCommerce News

Boost for Activewear Brand Ten Thousand - After a cool $21.5M investment injection, activewear brand Ten Thousand is upping its game to step into the ring with the heavyweights: Lululemon, Gymshark, and ALO. CEO Keith Nowak is setting gears in motion, with grand plans to expedite team growth, increase inventory, and pump marketing spend. Particularly, the brand's high customer retention rate is seen as a crucial key for unlocking fresh and existing channels to a larger audience. As the menswear market heats up towards an impressive $222.7B projection by 2026, Ten Thousand is poised to ride this wave and cement their position as a leading American activewear powerhouse.

AI Review Summaries by Amazon - Amazon's AI ambition is testing new waters with AI-generated summaries of product reviews. The idea? Turn customer feedback into bite-sized, easy-to-grasp information. Even with potential missteps distinguishing genuine reviews from fakes, the feature could potentially up Amazon's shopping game by spotlighting critical product features and feedback. As Google is on a similar tech track, both e-commerce titans aim to turn their sea of products into a manageable stream of carefully curated options. Read more here.

Unilever's 1st Ice Cream Scoop Since Talenti - Unilever is acquiring Yasso, the BFY premium frozen yogurt brand founded in 2009. Yasso will be joining Unilever's ice cream portfolio, making it siblings with Ben and Jerry’s and Magnum. How cool is that? Exact terms weren't disclosed, but this is a sweet deal.

Skims Goes International with First European Pop-Up - Body-positive lifestyle brand Skims has marked its territory in the global market with a pop-up shop at London's chic Selfridges Corner Shop. Co-founder and CEO Jens Grede is stoked about this milestone - the first time Skims Swim will be available outside the U.S. Enjoy the taste of a Los Angeles summer oasis in London, complete with Skims ice cream.

Tweet of The Week

@copywithkush thread is buzzing with 7 strategies for engaging headlines that'll leave your audience hooked and your webpage bounce rates plummeting. From accentuating positive outcomes, trending topics, novelty aspects, emotional triggers, curiosity cues, clear value propositions, to time efficiency — this thread's got it.

DTC Events

ECOMMERCE GROWTH SHOW JUNE 20/21 - Get set for CommerceNext's eCommerce Growth Show in NYC. With two days chock full of growth stories, workshops, networking, and more, it's the place to be for eCommerce enthusiasts. Click this link to learn more.

Interested in being a guest? Sharing a cool event? Suggestions on how to improve the pod? Email us at [email protected]