DTC POD: Marketing Veterans Reveal Inside Truth

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- Blaine, Ramon, & the DTC POD team ✌️

This Week's DTC Pod Guests

Former CMO of TaskRabbit Takes on The CPG Industry:

"Marketing is the tax you pay for being unremarkable." - Rob Willey

What do the former CMO of TaskRabbit and CPG have in common? Rob Willey. Rob served as CMO at TaskRabbit through its acquisition by IKEA and is now the CMO of Cheribundi, a 15-year old CPG brand that's in +50K stores. Rob is also on the marketing team at Emil Capital Partners, a mid-size private equity firm focused on innovative late stage startups in the CPG, health, wellness and beauty space. On this episode of DTC pod we talk about rebranding, the marketing behind TaskRabbit, creating a marketplace, and more!

Why ROAS is Dead And How To Build an 8 Figure Brand

"You can't turn water into wine. If we don't have good enough content to work with, we need to get it." - Nigel Thomas

Death to ROAS. You heard it hear first...actually Nigel Thomas told us this. Nigel is the CEO of Alpha Inboud, a digital marketing agency that helps DTC brands grow to 8 figures, profitably. So yes, Nigel knows what it takes to implement complex paid social campaigns at scale. On this episode of DTC Pod, Nigel talks about building towards profitability, how to build solid unit economics, content that perform, copywriting, landing pages, and critical benchmarks all brands should keep in mind.

📰 HEADLINES

DTC MENS SKINCARE BRAND ACQUIRED : Supply, a mens skincare brand that was featured on Shark Tank, was recently acquired by Foundry Brands. Supply CEO and founder Patrick Coddou published a twitter thread announcing the deal.

DUA LIPA INVESTS IN HAIRCARE BRAND: Dua Lipa announced she invested in London-based haircare startup Dizziak. The singer discovered Dizziak after using it herself. The amount of the investment was not disclosed.

SUSTAINABILITY MARKETPLACE RAISES $9M: Flora, an online marketplace for sustainable brands, emerged from stealth and announced a $9M funding. Flora "acquires, reinvents, and grows sustainable brands with a mission to provide greater access to sustainable products at affordable prices" reports Cause Artist.

Google's Super Charged Shopping Search : Google implemented a new feature that lets "users to search using both images and text combined to find local retailers who offer the apparel, home goods or food you’re looking for" reports TechCrunch. We're excited to see how brands can find unique ways to leverage this.

EVENTS: FOUNDERMADE IN LOS ANGELES

FounderMade is the destination for brand innovators of tomorrow. Listen to folks from the coolest brands discuss the ins-and-outs of entrepreneurship, the latest marketing strategies, and more! For more info or to buy a ticket, click here.

🤔 Where Are They Now: Highlighting previous DTC POD Guests

Episode #162 Jarod Steffes CEO of Muddy Bites

We spoke to Jarod in January of 2022, and we're so excited for the Muddy Bites team on their $5M raise. With this fundraising, more people around the US will get to experience the deliciousness of Muddy Bites. To accomplish that, Jarod is expanding his team (they're hiring for an accounting specialist - JD here!) If you want to take a look back into the Muddy Bites journey, listen to our episode with Jarod where we talk about their killer TikTok strategy, running a crowdfunding campaign on kickstarter, getting into retail, and more!