DTC Pod: Decoding the Future of Ecommerce Content with Liz Giorgi

A quick note:

Hey DTC Pod! Get ready for an electrifying session with Liz Giorgi, soona's CEO steering the future of content for consumer brands. Also, catch up on Overstock's bold rebrand, Monster Energy's power move, Google's strategic shift, and the comeback of Haus!

Got feedback? Reach out on Twitter or at [email protected].

Blaine, Ramon, & the DTC POD crew ✌️

This Week's DTC Pod Guest

#282 - Liz Giorgi - The Future of Content For Consumer Brands

+Liz Giorgi is the co-founder and CEO of soona, a platform that specializes in creating visual content for Ecommerce. With a background in television editing for networks like CNN and PBS, Liz transitioned into the world of digital video content creation in 2013. After successfully running her own production company, she sold it in 2019 to focus on the opportunity with soona. Liz recognized the need for affordable and high-quality product photography in the Ecommerce industry and has since helped shoot 5 million Ecommerce assets and onboarded 15,000 merchants onto the soona platform.

📰 DTC & eCommerce News

Overstock's Major Rebrand - Overstock.com is swapping its name for Bed Bath & Beyond in the U.S and Canada, tapping into the latter's sturdy brand recognition, despite its recent bankruptcy. Overstock purchased the retailer's intellectual property for $21.5M, which includes domain names, customer lists, and mobile apps. Overstock plans to operate solely under the Bed Bath & Beyond name within the coming months, shedding its "liquidator" image and aligning with its focus on quality home products. Full article here.

Monster Energy’s Power Play to Acquire Bang Energy - Monster Energy is poised to gulp down rival Bang Energy in a deal worth up to $362M. The fizz is building, but the Federal Trade Commission is taking a sip before giving it the green light. Will Monster use Bang’s brand to fortify its market presence, or is this a strategy to quash competition? The energy drink arena awaits! Find out more here and here.

Google's Cart Gets Lighter - Google is hitting the backspace on its shopping marketplace. Remember those "Add to cart" buttons in your search results? Well, they're packing up and leaving town. Google realized they're better at helping you find products than actually selling them. In a bold declaration, Google’s former commerce president, Bill Ready, said they’re not trying to be a retailer or marketplace. Google will revert to being a stellar shopping search engine, linking you directly to merchants’ websites. So, you’ll still find cool products, but Google won't be your cashier. More insights available here.

Haus' Revival - Haus, the low-alcohol aperitif brand that wooed consumers with its trendy concoctions, is back and ready to serve! The Naked Market, well known for brands like Rob’s Backstage Popcorn, has acquired Haus after it shut down last year when a $10M funding round fell apart. Focused on uniquely positioned brands, The Naked Market is set to mix Haus's high-quality ingredients and transparency into their robust portfolio. Cheers to that! Read the full article here.

Tweet of The Week

Ty Haney (@tyhunnny) offers an inspiring reminder on company longevity: it may take a decade, but it's worth the perseverance. Stay motivated, folks!

Interested in being a guest? Sharing a cool event? Suggestions on how to improve the pod? Email us at [email protected]