🚀 DTC Pod: 3PL Secrets for Firing Up BFCM Sales, Brand Acquisitions, VC Deals & DTC Event

19TH OCTOBER 2023

Hey DTC Pod, Anyone else feeling the Meta Ads blues lately? Drop a comment if they've been underwhelming for you too! 📉🤔

This week, we're excited to welcome Paul Jarrett, co-founder and CEO of Bulu, a full-service 3PL that specializes in subscription commerce and fulfillment logistics.

Tune in as we explore:

• Getting products into major retailers.

• Choosing the right tech operational stack.

• Transitioning from in-house operations to outsourcing to a 3PL.

• Order management and customer service.

• and much more!

Dive in, share your thoughts, and reach out anytime.

This Week’s DTC Pod Guest

#294- How The Best Brands Nail Logistics & Fulfillment

On this episode of DTC POD, we have a special guest joining us, Paul Jarrett, the co-founder and CEO of Bulu. With a background in retail and a passion for translating trends into innovative products, Paul has a wealth of experience in the industry.

In today's conversation, we'll be diving into the world of fulfillment and logistics, scaling up in the e-commerce space, discussing the challenges faced by direct-to-consumer brands and the importance of finding the right solutions.

Let's jump right into it!

NEWS

👉🏻 Melissa & Doug Acquired by Spin Master for $950M

Toy maker Spin Master is further expanding its offerings with the $950 million acquisition of Melissa & Doug. (2 minute read)

The educational toy brand generated $489 million in revenue last year. Spin Master plans to leverage Melissa & Doug's strong brand awareness and evergreen portfolio. This major deal demonstrates the company's strategy to grow through investments in other children's brands.

Read more here 🔗 

👉🏻 Rhone Launching Women's Line, Eyes 50/50 Revenue Split

Men's activewear brand Rhone is set to launch its first women's collection in May 2024. (3 minute read)

The performance-driven line will include athleisure and lifestyle pieces. Rhone is moving fast, previewing the collection this month after strong interest from female customers. The company's goal is an even 50/50 men's vs. women's revenue split long-term. The launch will place Rhone in an increasingly crowded - but lucrative - women's athleisure space.

Read more here 🔗 

👉🏻Mexican investors fully back Tia Lupita's $2.6M seed round

Mexican food brand Tia Lupita has raised a $2.6M seed round entirely from Mexican investors. The round was led by Santatera Capital and GBM Ventures. (2 minute read)

The founders plan to use the capital to accelerate hiring, product development, and expansion into new markets. Tia Lupita's origins trace back to a family hot sauce recipe, but it has since expanded into tortilla chips, salsa macha, and more.

Read more here 🔗 

Other News + Resources

👉🏻 eBay Faces $2B Fine For Selling Polluting Auto Parts (3 minute read)
Major legal trouble for the e-commerce giant eBay is in hot water for allowing the sale of hundreds of thousands of "rolling coal" devices that increase truck emissions. The company may face up to $2 billion in fines for violating the Clean Air Act. This landmark case spotlights the accountability of online marketplaces. (link)

👉🏻 Master BFCM With Strategic Mobile Apps 📱 (5 minute read)
Expert tips to maximize holiday sales BFCM is nearing and consumers are ready to spend. But don't just send emails - mobile apps are key this season. Nik Sharma breaks down how to capitalize, from early access for app users to push notification sales. (link)

👉🏻 Target Expands Retail Media Network For Holiday Season 🛒 (5 minute read)
Major investments in self-serve ads and shoppable streaming Target's retail ad network Roundel is boosting capabilities ahead of the holidays. New self-service ad tools, premium publisher partners, and shoppable streaming ads are coming online. As retail media gets more crowded, Target is expanding Roundel's sophistication and flexibility. (link)

👉🏻Eat the Change secures $14M to grow tea and snacks (2 minute read)
Plant-based food startup Eat the Change has raised a $14M funding round. The company will use the capital to expand its tea business and test new snack products. The new funds arrive as Eat the Change prepares to launch its second brand, a line of plant-based sweets called Cosmic Chews. (link)

👉🏻 Diageo launches ready-to-serve cocktail line (2 minute read)
Spirits giant Diageo has released a new ready-to-serve cocktail range featuring Bulleit, Ketel One, and Tanqueray. The premium bottled cocktails include the Bulleit Manhattan, Bulleit Old Fashioned, and more. Diageo says the holiday-friendly format removes the effort of mixing drinks at home. (link)

X of The Week

Badal Pandey generated over $10M for clients during last year's BFCM sale.

Badal Pandey’s top tips are early planning, focusing on 3-4 sales peaks like Early Access, Cyber Monday, etc. keeping offers simple, creating basic creatives and executing flawlessly with your team.

Tool of The Week

Want to boost your Amazon rankings and sales? Sellesta Marketplace has you covered.

This AI-powered platform is every seller's secret weapon, with features tailor-made to optimize listings, supercharge rankings, and maximize revenue. Sellesta aims to make e-commerce selling effortless for everyone.

DTC Event

WWD APPAREL & RETAIL CEO SUMMIT OCTOBER 24-25 

WWD is gathering retail CEOs and industry leaders for 2 days of insights on thriving in the post-boom world. Featuring talks on consumer shifts, tech disruption, and more.

Click here to see the speaker lineup and register.

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