DTC Debrief - Big VC Bets on Creator Commerce & Jasmine's Insider Guide to PR

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- Blaine, Ramon, & the DTC POD team ✌️

This Week's DTC Pod Guests

The Platform Powering Creator Led Brands

Ronak Trivedi is the co-founder & CEO of Pietra, a platform that simplifies the entire process of launching a brand! Pietra's raised +$15M from A16Z & Founders Fund and has supported thousands of brands (including some previous DTC Pod guests like Suckerz, Form, & GEM!) On this episode of DTC Pod, Ronak discusses launching creator brands, how Pietra solves for sourcing, fulfillment, and e-commerce, raising VC money, and more!

An Insiders Guide to the World of Consumer PR & Editorial

Jasmine Garnsworthy is the Founder of Female Founders World, a community for women building consumer businesses. Previously she was a writer and editor at major consumer publications like Popsugar & Stylecaster. Jasmine joins us on the pod to dive into all-things editorial and content including incentive structure for editors, how to nail your pitch, how to build relationships with editors, how positive PR impacts purchase behavior and brand recognition, and more

EVENT ALERT!

September 14, 2022 @ 6PM ET in NYC. Go to one of the coolest spots in SoHo (the RADAR showroom) to see an all star panel featuring Sr Biz Dev at Stadium Goods, Sr Third Party Merchant at Madewell (yes, she's responsible for selecting the DTC and other brands Madewell collabs with), the Head of Design at Air Company, & one of the first employees at Ghia to talk all things consumer. RSVP HERE.

FEMALE FOUNDER WORLD / Kizmet 🤝 DTC POD

You saw this last week, and you're seeing it again! Jasmine & Female Founder World are launching a new partnership platform called Kizmet. Kizmet lets brands easily connect and collaborate with one another. It's currently in beta and invite-only. Sign up to join the waitlist here and learn more about Female Founders World here.

📰 HEADLINES

Do you prefer the Headlines section to be a paragraph summarizing the article (see below) or a listicle-style in bullet form? Let us know by either DMing us on Twitter OR emailing us at [email protected]

• It's about time! Kim Kardashian and former partner at Carlyle group are launching a new PE firm, SKKY Partners, to invest and build consumer and media businesses.

• Instagram is scaling back its shopping features and the shopping page will eventually disappear and be replaced by "Tab Lite". More info here.

• Imperfect Foods was acquired by Misfits Market. Both are sustainably-minded online grocers. Misfit was valued at $2B and Imperfect at $700M. Now they can take over the world one celery stick at a time!

🏝️ Love Island and eBay Debut

• Okay, we've talked a lot about Love Island in previous newsletters. But it's back in the headlines. This time in Vogue Business. Love Island finalist Tasha Ghouri has officially launched her pre-loved edit with ebay UK. If you were also a bit confused about what "pre-loved" means you're not alone. Basically pre-loved is marketers way to say items that Tasha previously wore on the show. Would you buy pre-loved clothes from our podcast guests?!

🤔 Where Are They Now: Highlighting previous DTC POD Guests (ACQUISITION ALERT)

Episode #122 Ju Rhyu of Hero Cosmetics:

You're a subscriber to DTC Pod, so we know you're in the know! And you probably already know that Hero Cosmetics, founded by Ju Rhyu, was acquired by Church & Dwight for a reported $630M. Congrats to this team and congrats to Ju! If you want to learn about Hero's digital marketing strategy & more, listen to our interview with her!