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Customization to $100M+ With Prose & Look Inside Bobbie's Growth Engine
The Latest In DTC Consumer, Commerce, & Creator
DTC POD
August 04, 2022
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Stay tuned for next wks shows! *hint* we've got one of the most popular creator led brands & a major brand disrupting coffee and in-home appliances
- Blaine, Ramon, & the DTC POD team ✌️
This Week's DTC Pod Guests
Building to $100M ARR With Customized Hair Care
Paul Michaux is the cofounder & head of product at Prose, the ultra-personalized haircare company. Michaux founded Prose in 2017 but he built up his expertise and knowledge of product, branding, & consumer goods working at P&G, Christian Dior, and L’Oréal.
In this episode of DTC Pod, Michaux talks about raising from some of the biggest VCs, building internal tools for strong product feedback loops, go-to-market strategies to stand out in a crowded consumer landscape, and much more.
Too Much Demand To Handle!
Cherene Aubert is the Director of Growth at Bobbie, the first European style organic infant formula that meets FDA standards. Bobbie has raised over $50M to take on the soon to be $100B+ market!
In this episode of DTC Pod, Cherene discusses how Bobbie is navigating the baby formula shortage and why they're putting certain growth strategies on hold. She also talks about what it takes to build a growth strategy and team from scratch, why marketing baby formula is particularly unique, and some of the most underrated growth marketing channels out there.
Question Box:
Do you know a tool that does this? Let us know! DM us on Twitter or email at [email protected]
"If someone's listening, please make this tool...how do you fit a referral into a user's life? Venmo does it really well, you can just scan their code. But I mean, a lot of these DTC out of the box solutions don't have that built in... how do employees share discounts with friends? There's so much fraud that can happen when you share a coupon code. If someone can figure that out and get back to me that would be awesome."
Supergoop! Debuts Ice Cream "Sweet Sunshine"
To celebrate the summer and raise brand awareness, Supergoop! created its own ice cream flavor called Sweet Sunshine. The brand also created its own ice cream truck known as the "Suntruck," will be driving around LA August 12 - 14 handing out delicious scoops of ice cream AND Supergoop! SPF. Let us know if you go!
And some onteresting e-commerce news:
Conversation commerce is a hot topic. Charles, a Berlin-based conversational commerce startup, raised $20M in Series A. Charles brings e-commerce into Whatsapp and allows "businesses to sell products, send newsletters and support customers with ongoing personalisation and deep system integration via chat" reports Finextra. Have you ever bought something on Whatsapp or in-chat?
Amazon is experimenting with a new retail delivery service and trialing it by partnering with malls in 10 US markets. This service is an extension of Amazon's Same Day Delivery Service but it will include "beloved brands delivered directly from nearby retail locations (like malls)," stated Sarah Mathew, director of Amazon Delivery Experience. PS - this service is free for Amazon Prime members who spend $25+ and $2.99 for members who spend less.