Brand Building with Spotify's Head of Creative & a CPG Pro

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- Blaine, Ramon, & the DTC POD team ✌️

This Week's DTC Pod Guests

Oriel Davis-Lyons: How Spotify’s Head of Creative Builds Lasting Brands

Oriel Davis-Lyons is Head of Creative - Podcast & Talk at Spotify, and Founder of Corpleisure, an elevated WFH fashion & apparel line. He started his career in New Zealand, copywriting for Colenso BBDO, before moving to New York and joining both R/GA & Droga5 as Creative Director. He sits down with DTC Pod and shares the playbook of building an enduring brand from the ground up.

Mark Samuel: Scaling Your CPG Brand to 5000+ Retailers

Mark Samuel is the founder & CEO of IWON Organics, a plant-based food company that makes bold, flavor-infused snacks and cereal made from plant proteins like peas, beans and brown rice. IWON's healthy snacks can be found in over 5,000 stores nationwide. On this episode, Mark joins Blaine & Ramon to discuss building and scaling a nutrition-first CPG company and actionable advice from 17 years as an entrepreneur & founder.

HEADLINES YOU NEED TO KNOW 

PELOTON IS NOW ON AMAZON  Yes, you heard it right the first time. Peloton is now selling its fitness products and apparel on Amazon reports Retail Dive. Peloton is focused on diversifying its channels of distribution and for good reason - the company allegedly laid off 800 employees earlier this month and reported a $757 million net loss in its most recent quarter. 

THE LATEST ON CLICKS TO BRICKS Hanky Panky opened its first-ever, storefront location this week! It's located in NYC on 370 Bleecker Street. The store plans to host a lot of activations to draw foot-traffic including an "in-person iteration of the company’s successful relaunched lingerie cycle recycling program," reports RLI. 

MIAMI SUNSCREEN BRAND RAISES $2M Sunscreen brand Miami Beach Bum closed a $2M seed sound from an undisclosed, female angel investor. Miami Beach Bum plans to be 100% women owned

FARFETCH MAKING MOVES French luxury conglomerate Richemont sold its controlling stake in Yoox-Net-a-Porter to tech platform Farfetch. Farfetch now owns 45.7% of Richemont. You may know Richemont from its brands like Van Cleef & Arpels, Cartier, and Chloé. And you probably know Yoox-Net-a-Porter through its DTC stores NET-A-PORTER, MR PORTER, YOOX and THE OUTNET.