$50M in BBQ & Fyre Festival's Marketing Campaign of the Decade

What does this $50M BBQ Brand and the Creative Director of the FYRE Festival have in common? They were both on DTC POD!

- Blaine, Ramon, & the DTC POD team ✌️

This Week's DTC Pod Guests

How This Grill Master Went from Being Broke to Building a $50M Award-Winning BBQ Brand

• Darian Khosravi is the founder of Kosmo’s Q, a BBQ company that makes award-winning BBQ rubs and sauces. Khosravi tells us how he went from being a high school drop out to an award-winning grill master and founder of a $50M BBQ brand.

How to Build A Viral Social Strategy According to the Creative Director of The Fyre Festival

• Oren Aks was the creative director of the most famous festival that never happened, the FYRE Festival. Today, Oren's a freelance creative strategist sought after by brands looking to build a strong social and marketing strategy. Oren joins us on the pod to discuss navigating the ups and downs of the FYRE Festival and its aftermath, helping brands create social & creative strategies, and the current state of social media.

DTC & eCommerce News

"I Bought it From Love Island" Now you won’t just binge Love Island, but you can shop it. According to Variety, contestants will promote consumer products they use and encounter. Viewers can “scan a QR code that pops up on screen” that will lead them to E! Online so they can “learn more about the products and even buy them using NBCU technology.” NBCU believes that ecommerce can open a promising revenue stream. Let us know if you buy anything from Love Island or if your brand is featured in it!

Sneaker Repair by Golden Goose: Golden Goose ( the $500+ sneakers) launched an in-store repair program & embroidery workshop at its Milan flagship. But repairs won't be cheap. It can cost $100+, and it's powered by 20 young artisans who were carefully selected by the Golden Goose corporate team. Its CEO Silvia Campara told the NYT that "there isn't a single luxury boutique that offers this kind of repair service," and hopes other brands are inspired by this and follow suit. Campara is also excited about the in-store embroidery & customization experience, which is a great way to attract customers into the stores and create a memorable shopping experience. Golden Goose plans to open a similar concept store in New York and Dubai later in 2022. Read more about the Golden Goose brand & their sustainability initiatives here.

Photo Below: Golden Goose Flagship by NYT

Marketers ❤️ These Tools: Marketing Brew asked 150 readers what tools they can’t live without, and the results weren’t surprising! Canva got tons of love - who can blame them? VP of Marketings to CX Managers stated that Canva's a tool they rely on the most because it can be used to create social posts, emails, graphics, and more. The tools on the chopping block that are getting replaced by better, free versions are social media schedulers like Hootsuite and audio transcription services. But this list wouldn’t be complete without reminiscing on the tools readers miss the most like phone calls, old-fashioned whiteboards, & IRL collaborative brainstorming sessions.

DTC Events

• Shopify Community Meetup JULY 21, NYC - Customer feedback - good and bad - is essential to grow any business. But how do you take that feedback and put it into action so you can grow your brand? Shopify organized a panel of experts (i.e., Thinx, Gorgias, etc.) to give you growth hacking tools that highlight the unique benefits of leveraging customer feedback. Click this link to learn more. 

🤔 Where Are They Now: Highlighting previous DTC POD Guests

Episode #110: Daniel Snow

Daniel Snow is the founder of Snow Agency, a digital marketing agency helping ecommerce brands scale. Last June when we spoke to Daniel, the Snow Agency had already generated $250M+ in revenue. What have they been up to since?

• Helped DTC brand Hiya increase conversions by 158% and was featured on Shopify Plus.

• Named a Top 100 social media agency by Top Design Firms.

• Launched Klora, a supplement brand focused on gut health.