300M Views for Suckerz & Adgile Brings OOH To DTC

A quick note: 

Thanks to everyone who subscribed and emailed us with their thoughts, feedback, and guest recommendations! As always, our inbox and DM's are open. Feel free to DM us on Twitter & IG or email us at [email protected] and tell us what you'd like to see!

- Blaine, Ramon, & the DTC POD team ✌️

This Week's DTC Pod Guests

How This Former Agency Creative Director Became a CPG Founder and Launched w/ 300M Organic Views 

• Kasey Stewart is the co-founder and CEO of Suckerz, a better-for-you lollipop. Steward joins the pod to discuss how he went from agency life to CPG founder and what he had to "unlearn" in order to be successful in the CPG startup game. Stewart also talks about Suckerz organic social playbook and how they gained the attention of retailers, Shark Tank, and 300M viewers without paying a penny.

OOH & The Ad Arbitrage Big DTC Brands Love

• Tom Shea is the co-founder and CRO of Adgile, an OOH advertising startup that is focused on truck side advertising. Shea joins the pod to explain how Adgile went from a business school idea to a full-fledged business working with some of the most notable DTC/ CPG brands like Tropical, Ghia, Milk Bar, and more.

DTC & eCommerce News 

The 70-20-10 Rule that Will Save Your Brand

To hedge against a bear market, it may be best for DTC brands to stop giving into trends and focus on staples. Goodlife, a men's fashion brand, is leading by example. Its CEO tells Glossy they follow the 70-20-10 rule. 70% of inventory is its hero product (t-shirts), 20% are products people buy but not considered core to the brand, and 10% is experimental, trend-driven inventory. How can a 10% product move up to the 20%? It must sell well & have high demand. Goodlife's methodology seems to be working. Their repeat purchase rate is 60% & return rate 8% vs industry standard of 16%. While Goodlife started out as DTC, they also embrace retail and are fans of Nordstrom. For more info on Goodlife's methodology, read here. 

Pinterest Upgrades eCommerce Tools

Pinterest gave its e-commerce tools a facelift & added several new features like Product Tagging for Pins, Shop Tabs, and API for Shopping. The goal is for these features to help merchants create engaging shopping experiences for users. Pinterest has been making serious efforts to up its e-commerce operations since "89% of weekly Pinners use Pinterest for inspiration in their path to purchase," says Jeremy King (SVP of Engineering at Pinterest). They also recently appointed Bill Ready, former President of Commerce & Payments at Google, as their CEO. Click here for a full rundown on how Pinterest's new shopping feature works

Why The Jonas Brothers Are Everywhere

We all heard about Joe Jonas and Ohza introducing the Fizzy Sangria, but now Nick Jonas and his wife Priyanka Chopra are making consumer headlines. The couple invested an undisclosed amount in luxury, skiwear brand Perfect Moment. They'll also support the brand through advertising, designing co-collections, & Insta posts (Nick + Priyanka = 113M followers). Jonas and Chopra have been active investors independently. Jonas is invested in Snackpass and Chopra in OLIPOP, but Perfect Moment is their first fashion investment as a couple. 

Do you have a celebrity on your cap table? Email us at [email protected] and we’d love to have you on the pod to talk celebrity investors!

Trend Raises $3M from Investors like Pharrell Williams & Gets a Brand Makeover

Full article here.

Congrats to our very own Ramon Berrios & his team at Trend! They raised $3M in a pre-seed round led by Flybridge and including Pharrell Williams' fund Black Ambition. 

Use this link to claim 5 free photos or 2 videos

DTC Events 

• How to Design a DTC Website, July 19 - Our friends over at Oddit and Foodboro are hosting an online webinar on July 19th at 1PM EST called "How to Design a DTC Website." In this webinar attendees can expect to learn the ins and outs of designing a website that converts and keeps customers combing back! Click link to RSVP. 

🤔 Where Are They Now: Highlighting previous DTC POD Guests 

Episode #30: Emmett Shine, Co-founder of Pattern Brands

In August 2020, we spoke to Emmett Shine, the co-founder & execute creative director of Pattern Brands (FKA Gin Lane).  A lot has happened in two years! Here's a brief overview what Shine & the team are up to now.